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Paid Ads That Grow Your Business, Not Drain Your Budget

No more throwing money into advertising with nothing to show. We align every ad with your business goals to deliver real leads and sales – while you focus on running your business.

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Tired of Wasting Money on Marketing That Doesn’t Work?

It’s frustrating trying to figure out digital marketing on your own or with agencies that overpromise. Does any of this sound familiar?

  • You’ve spent thousands on ads and have nothing to show for it – no calls, no customers.
  • The last agency promised results but kept changing direction, leaving you confused.
  • You’re juggling social posts, Google Ads, and emails but “nothing’s sticking” – and it’s exhausting.
  • You can’t tell where your budget is going. Reports look good on paper, but no new customers walk through the door.

You’re not alone, and it shouldn’t be this hard to get growth from your marketing. You deserve a better return on your ad spend – and a partner who actually cares about your success.

Business owners looking at laptop unhappy with Ad performance
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Marketing Made for Your Goals

Meet Paradigm Creative Marketing Solutions – the done-for-you advertising team that puts your goals first. We understand you wear a lot of hats, and marketing might not be one of them. Our mission is simple: bring you results that directly grow your business, without the stress or “runaround.”

  • We handle everything – from crafting strategy to daily ad management – so you can *“just focus on your business”. No more marketing headaches.
  • Every campaign is custom-fit to you. We take the time to learn your business inside-out, ensuring that your ads align 100% with your goals (no cookie-cutter approach). If it doesn’t drive real ROI, we don’t do it.
  • And you’ll always know what we’re doing. We’re big on transparency – clear updates, honest communication, and a team that treats your business like our own. (Yes, we actually care about your mission and measure our success by your success.)

Real Leads & Sales

Every dollar you invest should bring you value. That’s why we focus on conversions – turning clicks into customers. We track everything and continuously optimize, so you get a steady flow of real leads and sales, not just empty traffic. 

Your Goals, Our Strategy

No generic campaigns here. We tailor our approach to your industry, location, and objectives. Whether you’re a local store or a national e-commerce brand, we design ads that fit your unique business. The result? Ads that make sense for you and align with what you want to achieve. 

Freedom to Focus

Consider us your marketing department down the hall. We handle the heavy lifting – researching keywords, optimizing ads daily, A/B testing – all those details you shouldn’t have to worry about. You stay informed with easy-to-understand reports, but you’ll finally have the freedom to focus on your business without marketing distractions.

A Guide to the Different Types of Paid Ads

Digital advertising can seem overwhelming at first, especially when trying to figure out which platforms and ad types make sense for your business. Whether you want to boost brand awareness, drive sales, or attract more leads, knowing your options is crucial. Here’s a simple breakdown of the main paid advertising channels, Google, Bing, Facebook, Instagram, and more, to help you make the best choice for your goals.

Google Ads (formerly AdWords) places ads in Google search results, partner websites, and YouTube.

  • Search Ads: Text-based ads shown at the top and bottom of Google search results.
  • Display Ads: Visual banner ads on websites within Google’s Display Network.
  • Shopping Ads: Product listings with images, prices, and store information appearing on Google Search and Shopping tab.
  • Video Ads: Video content shown before or during YouTube videos.

App Ads: Promotes mobile apps across Google Search, YouTube, Play Store, and other Google platforms.

Microsoft’s version of search ads appearing on Bing, Yahoo, and partner sites.

  • Search Ads: Similar to Google, text-based ads appearing at the top of Bing and Yahoo search results.
  • Shopping Ads: Product ads showcasing product images, pricing, and retailer details in Bing searches.

Ads targeted based on user demographics, interests, and behaviors on Facebook.

  • Feed Ads: Posts appearing in users’ main feed, blending text, images, videos, and links.
  • Stories Ads: Full-screen, short-form visuals (images or videos) appearing between Facebook Stories.
  • Video Ads: Videos integrated directly into users’ feeds.
  • Carousel Ads: Multiple images or videos users can scroll horizontally through.

Messenger Ads: Ads delivered directly within Facebook Messenger conversations or inbox.

Ads utilizing Instagram’s visually-focused formats and targeting through Facebook’s ad manager.

  • Feed Ads: Photo or video ads appearing within user’s main Instagram feed.
  • Stories Ads: Full-screen visuals appearing between users’ Instagram Stories.
  • Reels Ads: Short-form videos shown within Instagram Reels content.
  • Carousel Ads: Swipeable multiple-image or video ads within the main feed.
  • Explore Ads: Ads appearing when users explore new content.

Focused on professional targeting, ideal for B2B marketing.

  • Sponsored Content: Ads placed directly in LinkedIn’s news feed.
  • Text Ads: Simple, brief ads appearing at the top or right sidebar of LinkedIn pages.
  • Sponsored InMail: Personalized messages delivered directly to LinkedIn inboxes.
  • Dynamic Ads: Ads personalized for each user, showing profile images, names, and job titles.

Ads targeting specific audiences based on interests, trends, and conversations.

  • Promoted Tweets: Tweets appearing in users’ timelines or search results.
  • Promoted Accounts: Ads promoting your Twitter account to encourage followers.
  • Promoted Trends: Ads shown in trending topics and hashtags.

Visual-driven ads targeted toward Pinterest’s engaged audience seeking inspiration or products.

  • Promoted Pins: Pins boosted for higher visibility and reach.
  • Video Pins: Short video content autoplaying within users’ feeds.
  • Carousel Ads: Multiple images users can swipe through within a single ad.

Highly engaging, short-form video ads targeted at TikTok’s young, active user base.

  • In-Feed Ads: Short videos appearing seamlessly within users’ scrolling feeds.
  • TopView Ads: Ads appearing immediately when a user opens the app, taking over the screen briefly.
  • Branded Hashtag Challenges: Interactive campaigns encouraging user-generated content.

Each type serves a unique audience and goal, whether driving sales, increasing brand awareness, or generating leads.

A Beginner’s Guide to the Different Types of Paid Ads

Ready to Turn Your Advertising into Actual Growth?

 Don’t waste another day (or dollar) on marketing that doesn’t work. Let’s start growing your business now.

Reach Out Today
Reach Out Today
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Frequently Asked Questions (FAQ)

Costs vary based on your industry, competition, targeting, and platform. Typically, you set a daily or monthly budget and pay per click (CPC) or per impression (CPM).

You can often see traffic immediately, but real sales or leads usually appear after a few weeks of optimization and adjustments to your campaigns.

Absolutely. Many businesses benefit from using multiple ad channels to reach a broader or more targeted audience, maximizing overall performance.

Ads can be adjusted quickly. Testing different headlines, targeting, images, or budgets usually improves results. A good agency helps you optimize regularly.

Retargeting shows ads to people who visited your website but didn’t convert. It’s highly effective for bringing visitors back and increasing conversions.

Paid ads deliver immediate, targeted traffic while SEO is a longer-term investment. The best approach combines both for sustained growth.

Nope! You can start small, test effectiveness, then scale up your budget as you see positive results. Effective targeting often matters more than budget size.

All types! We’ve successfully run campaigns for local shops, service businesses, online retailers, B2B companies, and more. If you’re a United States-based business, we can help you. Big or small, our approach adapts to your business and goals.

We’re laser-focused on your goals and ROI. Unlike agencies that sell you random tactics and give you the runaround, we start by understanding what success looks like for you. Every ad campaign is custom-built to hit those targets. Plus, we believe in transparency – you’ll get regular updates in plain English. No smoke and mirrors, no vanity metrics, just real progress that you can see in your bottom line.

Nope. We earn your business by delivering results, not by locking you into a contract. Our services are generally month-to-month. You can start with a pilot campaign or a single month of service. We’re confident you’ll love the results and want to continue – but the choice is always yours. (We think that’s how it should be!)